I served as the Creative Director for this client's corporate rebranding project, creating the design of their new corporate logo/mark, and complete a style guide revision. Among other marketing materials such as a new corporate website, business cards & brochures, and new branding for the user interface of their digital cinema projection application, I also provided the booth display design for their presentation in Barcelona, Spain.
This event represented a partnership between two companies, so the toughest part of this image was finding a way to blend their corporate branding on a single poster in a cohesive way, while preerving the unique identity of each. So the yellow of the one logo is echoed in the center of the design, and the purple of the partner company at the top is echoed at the base, to visually bind the whole.
